However, the firm is using its distinctive and threshold capabilities to increase its competitive advantage. The industry is increasingly becoming competitive with the entry of new firms. The competitive leading positions as well as the growth of the hospitality industry particularly in the emerging economies have also contributed to the growth of the firm. The increased growth of Intercontinental Hotel group PLC is driven by its strong presence in the global market particularly in the developing economies. ![]() The report is drawn from the environmental analysis of the intercontinental Hotel Group PLC. Also, the report will provide recommendations about possible future strategic directions. The report intends to provide a critical evaluation of the intercontinental Hotel group PLC’s strategic position and strategic directions.
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